Sydney based creative with 6 years experience in ATL and TTL advertising.
Creating and driving campaigns for some of Australia's most well known brands.
Milaces
Adidas
The micoach iPhone app helps you get the most out of your exercise routine.
milaces are inspirational micoach shoelaces that give a quick motivational message the moment they put on their running shoes before a workout. milaces come with every pair of Adidas runners.
The micoach URL will direct people online to download the micoach app. Different types of milaces features messaging for different sports (running, tennis, basketball, football etc.)
Role: Concept, Art Direction, Copy
Agency: iris Sydney
Scamps
In this section you will find various ideas I have come up with and put to paper. I’m hoping to add more as new briefs come in, stay tuned.
Happy Jar
Sony Ericsson
How do you turn a negative Facebook fan page into a positive one? You turn a ‘Swear Jar’ into a ‘Happy Jar’ and reward fans for making it a brighter place.
Milaces
Adidas
In order to get athletes of all types interested in the micoach iphone app, I came up with the idea of ‘milaces’ - Inspirational shoelaces that motivated you in a moment before a run with written messages you would naturally hear from a coach.
Sideline - Tiger Street Football Pop-Up Bar
Tiger Beer
Tiger Beer were hosting a 5-a-side street football event in Sydney, so they decided to run it as part of a pop-up bar.
The idea was to promote it at bars and pubs wherever Tiger Beer was sold with coasters that let you do the same - a finger-football version with Tiger bottle caps.
Unfortunately the event never went ahead.
Lynx Magnet
Lynx
Lynx has been helping guys try and pull girls for years. But what if they needed an extra hand when it came to finding them first? Lynx Magnet allows guys and girls to check-in on their favourite events and notify the community that their up for some fun in that area.
This idea was originally aimed at teens to promote the ‘Lynx Effect’ over Schoolies week.
Love the Drive
Shell
After 20 years of no TV presence in Australia, Shell decided to they needed a TV campaign to launch their new premium fuel: Shell V-Power.
The dedicated motorists who use a premium fuel take great pride in their car. So whether it be a smoother ride, extra zip or a cleaner engine, Shell V-Power gives you more of what you love out of your car.
This TVC concept reached Shell Global approval.
Role: Concept, Art Direction, Copy
Agency: iris Sydney
SWAP Week
St. Vincent De Paul
Come winter, much of the clothing in Vinnies centres isn’t adequate to shield the homeless and disadvantaged from the cold.
The solution: SWAP week. Swap your old clothes for a new T-shirt.
We utilise the Vinnies Facebook community to register their warm and unwanted clothing. In turn they’ll receive a free t-shirt designed by some of Australia’s best known designers and artists.
Role: Concept, Art Direction, Copy
proactive
The Happy Jar
Sony Ericsson Australia
The Australian Sony Ericsson fan page had a weak following on Facebook. With fans eagerly awaiting new product ranges and firmware updates, the page was in need of a turn around.
Enter ‘The Happy Jar.’ The Happy Jar app flips the swear jar on its head by encouraging fans to comment on the positive things in life, consequently rewarding them for their efforts.
The Happy Jar fills up in real-time on Sony Ericsson’s Facebook page, enticing new followers with the chance to win a new phone.
Role: Concept, Art Direction, Copy
Agency: iris Sydney
Television Redefined - Sony Bravia
Sony
‘Internet TV’ confuses the general public when buying a new television.
Buying a new television today is daunting: 3D, HD, internet ready, digital - how do you figure out what’s best for you?
Despite all this, research revealed picture quality is still the number one consideration in buying a TV. And when it’s a Sony BRAVIA, everything looks better.
This campaign extended in-store with online demonstration, POS, through to buying guides and selling guides for the trade.
Role: Concept, Art Direction
Agency: iris Sydney
Only from a STIHL Meister
STIHL
Stihl were looking to revitalise their brand online with a large focus of support for tradesmen of all levels, including DIY’s.
The idea: Stihl Meisters. Professionals who help site users find exactly what they are after, be it the right product for the job, a local store and more.
The concept extended into social channels, where users had a central place to a place to ask questions and share advice.
Role: Concept, Art Direction
Agency: Ideaworks WPP
Find it. Compare it. Go for it.
Lasoo
Lasoo tasked us to recreate their renowned online site functionality for mobile. So we created an app utilising Augmented Reality to assist shoppers while on the go. Users can then share findings with friends via Facebook.
Role: Concept, Art Direction, Copy
Agency: Ideaworks WPP
Touch Type
BlackBerry
BlackBerry wanted to launch their new flagship handset - the first of its kind with both touch and type technology. So we created a simple execution echoing the standout simplicity of the handset.
This ad appeared in both Optus and Virgin magazines.
Role: Concept, Art Direction, Copy
Agency: Ideaworks WPP
People Places
Landcom
Landcom needed to showcase their new outer Western Sydney developments. We created a press campaign focusing on sustainability and community.
To keep within very a modest budget, we utilised local residents as talent.
Role: Concept, Art Direction
Agency: Ideaworks WPP
Make someone’s Christmas with books
Dymocks
With the festive season around the corner, high demands for iPods and gadgets soon topped christmas lists. Dymocks wanted to remind shopper’s that a good book makes a great gift.
The idea: make someone’s Christmas with books at Dymocks.
The campaign included a 2010 catalogue and in-store/outdoor posters.
Role: Concept, Art Direction
Agency: Ideaworks WPP
Superfast Take-Away broadband
Optus
Installing Optus broadband can be a daunting experience. Opening the installation kit was more like opening Pandora’s box. As a result, Optus call centres were bombarded with customer queries. So we created the Superfast take-away broadband kit.
The noodle box-style package helped communicate how fast and easy Optus’ new installation instructions were.
Role: Concept, Art Direction
Agency: Ideaworks WPP
Yes Guide
Optus
With so many mobile and home phone choices available, Optus needed to make it easier for consumers to choose the right plan and provider.
We positioned Optus as a telco that understands their lifestyle by simplifying everything in one monthly, in-store guide.
Role: Concept, Art Direction
Agency: Ideaworks WPP
